Selling Skills Are Just One Part Of your Sales process

Mapping Your Business Sales Process

Your Present Selling System

If you’re in a business that is more than a few years old, it is a certainty that someone within that business has developed a system – or a habit – of selling that works for your market – if only in part. If that system is not the best it could be, then your sales are less than they could be.It’s really that simple! Does it stand to reason then that, if you understood the system you have evolved to sell your product (we’ll use “product” to include services), you may be able to use that understanding to improve or optimise your system – and increase your sales thereby? After all, the effectiveness of sales does not rely only on the selling skills of the individual sales person, but also on the systems and support available to them.Continue Reading

Marketing Basics

 Marketing Basics (For non-marketers) This article is aimed at people who are completely new to the world of marketing, or who are not at all sure about what marketing means to their business. So, we’re going right back to marketing basics here.  But, having said that, you’d be surprised how many of the so-called marketing […]

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Customer Care Committment

How good is your customer care? If you think it could do with a little brushing up then read on…. Here are some suggestions on providing team members with guidelines on how to better care for (and retain) their clients, that I recently gave to a client who is in the computer hardware business. Feel […]

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